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Exit polls close the gap with ads

Skybus ads across newspapers in Assam by major political parties raise serious questions about the business of polling

Topics
Assembly elections | exit polls | West Bengal Assembly polls

Atanu Biswas 



Atanu Biswas

After the first phase of poll in Assam, a number of newspapers carried a skybus ad — an eight-column advertisement below the masthead of a newspaper — of the (BJP) that read like a banner headline: “BJP to win all constituencies of Upper Assam”. Interestingly, although the Party approached the Election Commission complaining about the deceptive advertisement, it eventually responded in a similar fashion.

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First Published: Thu, April 29 2021. 23:43 IST

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