Exit polls close the gap with ads

Skybus ads across newspapers in Assam by major political parties raise serious questions about the business of polling

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Atanu Biswas
After the first phase of poll in Assam, a number of newspapers carried a skybus ad — an eight-column advertisement below the masthead of a newspaper — of the Bharatiya Janata Party (BJP) that read like a banner headline: “BJP to win all constituencies of Upper Assam”. Interestingly, although the Congress Party approached the Election Commission complaining about the deceptive advertisement, it eventually responded in a similar fashion.  

Just two days later, a similar skybus ad was published in a number of newspapers in the state: “Congress wave across Assam”. In both cases, however, it was clearly indicated on the left
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First Published: Apr 29 2021 | 11:43 PM IST

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