The US presidential election of 1960 marked a media watershed. John Fitzgerald Kennedy beat Richard Milhous Nixon because JFK came through as, by far, the more telegenic personality and TV had overtaken print and radio.
The 2008 presidential election initiated the social media epoch. Barack Hussein Obama's campaign leveraged Facebook's networking capacities brilliantly to micro-target voters. The 2016 presidential campaign was also social media-oriented. But it depended on dissemination of fake news and misinformation rather than just networking.
In India, social media started becoming important circa in 2012. Most political formations have learnt to effectively use both networking capacity and the potential
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