Every bull run is different from the previous one, not just in the type of stocks and sectors that lead it but in the social changes it unleashes. The bull run that started in mid-2020 set off two major changes: One, an explosion of new account openings and, second, a massive proliferation of social media handles and channels that dispense stock tips. In combination, they have become so large and influential that they mock the three regulations of the Securities and Exchange Board of India (Sebi) that govern activities in these areas -- investment advice, investment research, and portfolio management.
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