There are two main reasons that companies contract to buy green power: it is cheaper and cleaner.
The first reason is the dominant one for commercial and industrial (C&I) power consumers in India, who see their power bill being slashed as they opt for cleaner solar and wind power. The second reason plays a much bigger role for companies that have set sustainability goals, which typically include clean power consumption targets.
C&I customers in India pay a premium price for power, as they cross-subsidise residential and agricultural users. A shift to renewables thus leads to immediate savings. Clean energy companies such as
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