For CoinSwitch Kuber's Ashish Singhal, simplicity is the mantra for success

Singhal, whose company became a unicorn last month, is determined to reach out to sceptics who have FUD - crypto slag for fear, uncertainty and doubt, writes Ritwik Sharma

Sometimes one has to work at becoming a god. Even Kuber, the pot-bellied god of wealth in Hindu mythology, had to perform penance to become a deity. This nugget makes sense when Ashish Singhal explains the rationale behind the name, CoinSwitch Kuber, the cryptocurrency trading app that he heads.

Crypto firms in India didn’t have to expiate for any perceived sins, but they endured a murky phase from April 2018, when banks were forbidden from dealing in such virtual currencies, until the Supreme Court struck down the ban in March 2020.

The court verdict was a godsend for CoinSwitch. In June 2020,