Smartphone brands are heading for extinction in 2016. The industry's growth rate dipped below 10 per cent this year. Apple and Samsung's high-end phones are taking most of the spoils, while upstarts like China's Xiaomi are picking up first-time buyers. Loss-making brands from HTC to Sony may be forced to conclude the game is over.
The smartphone industry grew at a single-digit rate this year for the first time, according to data from IDC. Just two years ago, the industry was expanding at a breakneck 40 per cent. Demand from China - the world's largest handset market and ...
Hanging up the towel
Global smartphone brands face mass extinction
Robyn Mak Last Updated at December 23, 2015 21:44 IST
First Published: Wed, December 23 2015. 21:32 IST
This article is no longer available in our repository.
There could be multiple reasons for this.
You could try searching for this headline on the source website (reuters.com).