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Hanging up the towel

Global smartphone brands face mass extinction

Robyn Mak 

Robyn Mak Smartphone brands are heading for extinction in 2016. The industry's growth rate dipped below 10 per cent this year. Apple and Samsung's high-end phones are taking most of the spoils, while upstarts like China's Xiaomi are picking up first-time buyers. Loss-making brands from HTC to Sony may be forced to conclude the game is over. The smartphone industry grew at a single-digit rate this year for the first time, according to data from IDC. Just two years ago, the industry was expanding at a breakneck 40 per cent. Demand from China - the world's largest handset market and ...

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First Published: Wed, December 23 2015. 21:32 IST
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