Analysts estimate that Hero MotoCorp, that has sold five million units in this financial year till date, will end FY17 with slightly more volumes than in FY16.
What aggravated the situation for Hero due to the note ban over the last couple of months is the low finance penetration with only a third of its sales being done via loans. The reason, according to analysts at Macquarie Capital, for lower finance penetration for Hero compared to the other two wheeler makers is its higher exposure to the rural markets. Half of the company’s two wheeler sale
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