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Higher rural exposure to boost Hero MotoCorp's sales

Given likely revival in rural spends, lower export share, analysts prefer Hero to its key rivals

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Ram Prasad Sahu
The Hero MotoCorp stock was down 1.4 per cent, after the company reported a 34 per cent drop in two-wheeler sales to 0.34 million units for December. The cash crunch and the maintenance shutdown led to weak numbers last month. For the calendar year 2016, the company posted a four per cent growth rate, due to record sales in the festive season with retail sales during that period crossing the million mark.

Analysts estimate that Hero MotoCorp, that has sold five million units in this financial year till date, will end FY17 with slightly more volumes than in FY16.