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Brunch with BS: How Viney Singh plans to keep Fabindia's legacy going

With a reach wider than almost any handloom and handicraft brand - 293 stores across 105 Indian cities and 14 international stores - Fabindia has a network like none other

Fabindia CEO Viney Singh | Illustration: Binay Sinha
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Fabindia CEO Viney Singh | Illustration: Binay Sinha

Manavi Kapur
Inside the Fabindia Experience Centre in New Delhi’s Lajpat Nagar, a café, an interior design studio, retail space and a play centre for kids come together like pieces of a puzzle. I am reminded of a massive Muji store in Plaza Singapura, Singapore. The Japanese brand has a sprawling space that houses various categories of products, a nutrition-centric café and a design studio. IKEA’s meatballs at the eatery inside its stores are almost legendary.

Fabindia launched its first experience centre in 2017 in Vasant Kunj — today it has 10 and plans to take this number up to 30 by