Internet blues for media

The fall in internet growth has consequences for both advertisers and digital businesses. For one thing, life will remain uncertain for them till the numbers start rising

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Vanita Kohli-Khandekar
Is the drop in online news consumption a sign of things to come? Many of the top 20 online news destinations in India — Times Network, Jagran — saw their numbers on reach and time spent fall in 2022. Overall, the number of Indians consuming news online fell marginally from 457 million in May last year to 451 million by September. The time spent fell by 9 per cent over the same period, according to Comscore data.

A big reason, which this newspaper was the first to report, could be the flattening of internet growth. From double-digit growth rates
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First Published: Jan 19 2023 | 10:39 PM IST

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