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IPL: An unsustainable media bubble

The price of IPL, points more strongly than ever, to the fact that content costs are skyrocketing while advertising and subscription revenues have simply not kept pace

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IPL | Indian Premier League | BS Opinion

Vanita Kohli-Khandekar 

Vanita Kohli-Khandekar

Earlier this week, Disney Star won the TV rights and Reliance’s Viacom18 won the digital rights to the or . The Board of Control for Cricket in India earned over Rs 48,000 crore ($6.2 billion) from the sale of media rights. That is over three times the price it fetched in 2017. There has been a lot of chest-thumping about how, on a per match basis, is now second only to the American (NFL) one of the world’s most expensive sports properties.

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First Published: Thu, June 16 2022. 23:02 IST
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