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Letter to BS: The Sangh ethos has forced BJP to put all eggs in one basket

If it had earlier smarted under the Congress heyday of "India is Indira", it surely is as circumspect with "Modi is BJP", an amorphous approach that it has not been able to alter

Narendra Modi
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Business Standard
A prolonged election schedule has accentuated an already acerbic campaign to increasingly pit Narendra Modi as the lone face of the Bharatiya Janata Party (BJP). On innumerable podiums, across geographies, he bears the brunt as the lone speaker and is compelled to touch contradictory themes. And the blame must entirely go to the party for such extreme overload on the circuit.

Then, the Modi-centric campaign of the BJP for 2019 is but an extension of its strategy for the Uttar Pradesh elections of 2017. The Sangh ethos has never promoted individualism has forced it to put all eggs in one basket.