With reference to the article, “No longer on the buy list” (October 3), the damage is largely self-inflicted and has no relation to product quality or marketing skills.
Although demonetisation retrieved a small percentage of black money and there was an attempt to adopt digital transactions on a large scale, it is not possible for an economy like India with huge disparities in income and standard of living to abruptly embrace total functional change.
Further, demonetisation was enforced so abruptly that markets were shocked and commercial activity, especially retail trade, was paralysed. Absence of cash and a switch
Although demonetisation retrieved a small percentage of black money and there was an attempt to adopt digital transactions on a large scale, it is not possible for an economy like India with huge disparities in income and standard of living to abruptly embrace total functional change.
Further, demonetisation was enforced so abruptly that markets were shocked and commercial activity, especially retail trade, was paralysed. Absence of cash and a switch
