Letters to BS: SBI needs 'dedicated work culture' towards customers

A lot still needs to be done when it comes to the 'level' of services currently rendered by a large number of the SBI staff

With reference to the Chinese Whispers  “Professional at workplace: Etiquette tips for SBI ‘brand ambassadors’” (January 10), various “social etiquette tips” contained in the SBI management’s e-circular could be its virtual “New Year Resolution” more so when each of its employees is wishfully ranked as a brand ambassador for the bank. It seems that SBI is also keen to walk into the shoes of the usually well apparelled and highly cooperative staff of the most of the private sector banks. While the invocation of such a novel idea in the SBI, may soon inculcate a new decorative culture among its