Marketing health

HUL stopping marketing to youngsters is welcome

The health of children and adolescents, particularly in a time of increasing prosperity and unhealthy lifestyles, is a major public health issue. By some estimates, 15 per cent of the children in India are overweight, and it is possible that this proportion goes up to over a third when it comes to those from higher-income families. This worrying trend requires a whole-of-society effort if it is to be corrected. In this context it is welcome that giant fast-moving consumer goods (FMCG) company Hindustan Unilever is following its global parent in ending the marketing of food brands to those aged less