No endgame to the telecom face-off yet

In terms of revenue market share, Vodafone-Idea holds about 34 per cent, with Airtel at 31 per cent and RJio at 22 per cent

What happens when a telecom market goes, from a phase of fierce competition between multiple companies to a phase with only three effective players? We're going to find out. Before Jio launched its six-month giveaway schemes, there were up to a dozen players fighting for space in each telecom circle. 

Reliance Jio Infocomm (RJio) swept up the value-conscious Indian consumer with its free calls and bucketfuls of cheap (initially free) data. Within a year, India became the world’s biggest data consumer. Now, three giants are left standing after the Vodafone-Idea merger. 

Two of those three have dodgy balance-sheets, and dangerously high levels