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Putting a halo around the 'doctor' brand

If the police are our protectors, the doctors are our saviours

Topics
Lockdown | Coronavirus | PM Narendra Modi

Sandeep Goyal 

Sandeep Goyal

My Yes, But … column of a fortnight ago on building a “police brand” with the men-in-khaki got me both bouquets and brickbats. It was hotly discussed and debated on various IAS/IPS Whatsapp groups. Almost everyone praised the current avatar of the police and their humanitarian work in the Covid-19 pandemic.

But the near universal verdict was that the police force, save a few upright officers, is just too corrupted at the very core. Hence, a branding metamorphosis, howsoever creative, will not help if the scourge of corruption is not eliminated. If the police are our ...

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First Published: Sat, May 02 2020. 00:41 IST
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