Shekhar Gupta: Modi and his politics of messaging

Modi knows who he needs to speak to, who he should toss, and who he can address in kind. So, poke fun at taali, thaali, diya and mombatti. He couldn't care less

The wretched coronavirus story overshadows everything else in the news environment and it is not about to go away any time soon.

But you know what, I am done with it. At least for this week. Give me my old-fashioned politics any time. But then, much of politics, barring the odd barb traded here and there is also under suspended animation.

Therefore, we seek refuge in politics with a touch of coronavirus. On how Narendra Modi has handled the messaging on the biggest challenge of his public life. Let us begin with the messenger in him.

He has a gift