Taking tourism to greater heights

The decision of the GST Council to slash tax on room rates for hotels across price-points is a sign of better things to come

We are in the middle of a social revolution in many ways. Whether it is in hospitality, aviation, consumer technology or even space missions, affordability and access are the key to success. I have always maintained that low cost does not mean low quality. 

It is not always critical to create a completely new business but more important is that we approach the same old legacy business in a completely different way with the objective of making the product or service more consistent, affordable and accessible to millions of consumers. The hospitality business is not new in India. It has