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Spurred by the pandemic, the convergence between offline and online commerce could reach a tipping point in 2023

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Indrajit Gupta
The pandemic fundamentally changed the way Indians shop. Digital shopping took off in a big way. But now, based on empirical evidence, shoppers are thronging back to the stores. As the dust starts to settle down, striking the balance between digital and in-store shopping will become critical. In China and the US, there is already talk of the emergence of a 50:50 world in the next few years, where, for instance, food and grocery shopping is split equally between digital and physical.
 
It is unclear whether India will follow the US or Chinese example anytime soon. But the pandemic has
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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First Published: Jan 30 2023 | 10:47 PM IST

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