 "PKL 2018, Patna Pirates vs Bengaluru Bulls")
The viewership for the current season of the Pro-Kabaddi League (PKL), the hottest sports league after the Indian Premier League, has fallen by almost 40 per cent. How on earth did the estimated $2 billion Star India, one of India’s largest media firms manage this? And what does it mean?
Star India began its sports push in 2012 with a Rs 200 billion commitment. About 30-40 per cent of this was meant for sports other than cricket. It was around this time that Anand Mahindra and Charu Sharma’s Mashal Sports was looking for a broadcaster that could nurture kabaddi. They found
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