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The price of liberty

With travel and Covid in the blood, which one will win, and at what cost?

Topics
Coronavirus | Travel firms | global travel industry

Vijay Verghese 

Vijay Verghese

The late management guru Peter Drucker, who presciently advocated “back room” outsourcing and corporate decentralisation at a time when these smart cost-saving techniques were anathema to produce-everything-hire-everyone mega corporations, had a few more tricks up his sleeve. One of his key mantras — price-led costing — often overlooked even today yet something profoundly relevant to all businesses, especially those connected with travel, is worth re-examining in a dysfunctional Covid world.

The central argument is simple. Most companies tend to create a ...

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First Published: Thu, May 21 2020. 22:32 IST
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