Business Standard

Why Nike sued Satan but spared Jesus

Satanism is not a theme Nike could be seen to be associated with in any which way


Sandeep Goyal
Nike filed a trademark infringement against the art collective MSCHF in early April this year. The art collective had made "Satan Shoes" that purportedly contained a drop of human blood in the soles — the $1,018 (£740) trainers were modified Nike Air Max 97s. Only 666 pairs were made, and all but one had been shipped. The controversial shoes that invited Nike’s ire were produced by the Brooklyn collective in collaboration with rapper Lil Nas X, who held the last pair so that he could choose the recipient personally. MSCHF said it would now keep the final pair of shoes.

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First Published: Apr 30 2021 | 11:56 PM IST

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