Why simple ideas are great

As we build the networks of the future, the key will be eliminating complexity

In today’s digital era, customers are more demanding, knowledgeable and empowered than ever. They want applications that are personalised to their specific needs, anywhere and anytime. Their expectations from products and services are compelling network operators and engineers to devise solutions that are similar in nature to consumer apps and can function according to demand while delivering the highest quality.

Due to these developments, backend networks have become more complex than ever whilst operating under unique operating conditions. They must seamlessly cater to a multitude of consumer demands across multi-cloud and multi-device environments. While the cloud is powered at its heart