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Sreeraman Thiagarajan, Co-founder and CEO, aawaz.com (right) in conversation with Amit Prabhu, for a masterclass podcast on PR Management. Picture Courtesy: aawaz.com
If you think you know nothing about the world of podcasts, you may stand corrected. You may have heard many unwittingly and, in fact, Mann Ki Baat is the most popular in India, the world’s third-largest podcast-listening market, after China and the US.
Podcast listening is growing in the country, and whether you're driving, cooking, exercising, or doing household chores, with podcasts there’s an opportunity to use that time to listen to a riveting story, catch up on the news, get in a laugh, or learn something new.
The year 2020 has been remarkable for podcasts. Says a spokesperson from Spotify: “While Spotify has been present in India since 2019, some of our listeners explored their first podcast this year. Over
First Published: Dec 25 2020 | 3:57 PM IST