Looking for a stockbroker? Don't go just by price, look for value

With more players moving towards lower commissions, choose a broker based on the quality of the platform and user feedback

Bank-cum-brokers tend to have higher brokerage costs. But Axis Securities recently launched ‘India, Trade@20’, a plan that charges a flat Rs 20 per trade, so as not to lose out on price-sensitive customers. Paytm Money has just received a broking licence from the Securities and Exchange Board of India (Sebi). Analysts expect it to launch an aggressive pricing model to garner market share quickly, since it enjoys the backing of deep-pocketed investors. And some time ago, Zerodha emerged as the country’s top broker by number of unique customer code (it was launched only in 2010). Even as the market as