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Lucrative deals unlocked for the luxury customer during Covid-19 lockdown

Retailers have been reaching out to customers with compelling offers, contests and a humane touch to provide value to the discerning patron and keep sales ticking

Topics
Coronavirus | Luxury market | BMW sales

Namrata Kohli  |  New Delhi 

For Gurugram-based high net-worth individual (HNI) Nayan Ahuja, the lockdown has been a blessing in disguise. He landed up booking his favourite BMW X3 at a discount of Rs 9.4 lakh, on a car otherwise valued at Rs 65 lakh.

He says he was also tempted to buy a Harley Davidson bike after he received an email from the dealer offering him an entry-level model at Rs 1 lakh less than the original value. Instead, he purchased his favourite Tag Heuer watch from the digital platform of a famous Delhi-based watch retailer at a 10 per cent discount. His golf buddy, too, went online and booked a ...

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First Published: Fri, May 15 2020. 14:57 IST
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