Payment, e-commerce apps most sought when buying online insurance: Swiss Re

However, traditional channels of distribution such as agents, brokers, and insurance aggregators remain primary channels for insurance-related information searches in India

A survey by reinsurance major Swiss Re has highlighted that there is an increasing trend among Indian consumers in seeking information and buying insurance digitally, especially through payment apps and e-commerce websites due to heavy usage of such platforms since demonetisation. Insurers' websites and apps have also become a preferred mode of buying covers for Indian consumers.

However, traditional channels of distribution such as agents, brokers, and insurance aggregators are still the primary channels for insurance-related information searches in India.

Among digital payment apps and e-commerce websites, Indian consumers have ranked GooglePay, followed by PayTM, and Amazon at the top of their