Tailor-made holiday options for senior citizens bitten by the travel bug

The 60-plus are no longer just doing pilgrimages or babysitting grandkids on vacation; they've become more adventurous and make up over 23% of the country's holiday business today

In a commercial world obsessed with catering to millennials and Generation X, senior citizens were largely at the bottom of the priority list of practically every industry under the sun, save for a few like pharma and healthcare. However with higher disposable incomes today, the elderly have become a great value proposition for the tourism industry, and there are several boutique travel companies focused entirely on creating curated experiences for them. Bengaluru-based 50+ Voyagers and the Gurugram-based Silver Wings offer tours to exotic destinations within and outside the country such as Bali, Kuala Lumpur, Tamil Nadu, Ladakh, Kerala, Cambodia, Bhutan