Business Standard

Tailor-made holiday options for senior citizens bitten by the travel bug

The 60-plus are no longer just doing pilgrimages or babysitting grandkids on vacation; they've become more adventurous and make up over 23% of the country's holiday business today

travellers, ladakh

A group of senior travellers at Ladakh's popular Magnetic Hill, on which vehicles appear to be rolling uphill in defiance of gravity, but are actually rolling downhill

Namrata Kohli New Delhi
In a commercial world obsessed with catering to millennials and Generation X, senior citizens were largely at the bottom of the priority list of practically every industry under the sun, save for a few like pharma and healthcare. However with higher disposable incomes today, the elderly have become a great value proposition for the tourism industry, and there are several boutique travel companies focused entirely on creating curated experiences for them. Bengaluru-based 50+ Voyagers and the Gurugram-based Silver Wings offer tours to exotic destinations within and outside the country such as Bali, Kuala Lumpur, Tamil Nadu, Ladakh, Kerala, Cambodia, Bhutan

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First Published: Aug 23 2019 | 12:50 PM IST

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