From broom to pills: Modi's journey from Swachh Bharat to Ayushman Bharat

Since becoming PM in 2014, Modi has sauntered from one 'event' to another. Their success continues to be debated, but his ability to amplify buzz around schemes and policies is beyond doubt

At the peak of the much-touted ‘Modi wave’ of 2014, what senior Bharatiya Janata Party (BJP) leader L K Advani had said after filing his nomination papers from the Gandhinagar Lok Sabha seat on April 5 has not only turned out to be prophetic but also the leitmotif of the Narendra Modi government. Advani had referred to Modi as a “brilliant events manager”.

From sweeping the streets on camera to wearing fancy hornbill hats, and from deep emotional conversations on radio to animating a roaring lion to the tune of “Vande Mataram” in Germany — Modi’s impact starts with Modi’s