Data watch: Pro-govt pages, BJP spend most on Facebook, Insta ads in Feb

The list put out by Facebook also shows that the top three advertisers are all pro-government pages, namely - Bharat Ke Mann Ki Baat, Nation with NaMo and MyGov India

With the 2019 Lok Sabha elections drawing close, it appears that parties and politicians have upped their ad game with pro-government ads leading the race on social media. You can view the complete data here.

The monthly report (February 1-March 2) put out by Facebook, in its effort to increase transparency, shows that Bharat Ke Mann Ki Baat spent over Rs 1 crore — the highest amount — for running 1,168 advertisements across Facebook/Instagram. Moreover, these ads ran without any disclaimer. According to Facebook, "When an advertiser categorizes their ad as being related to politics