JetLite , Jet Airways’ wholly-owned full economy subsidiary airline, will unveil its new menu plan on all its domestic services, effective August 8, 2008.
In a bid to offer its passengers the freedom to customize meal choices, passengers on-board a JetLite flight will now be able to ‘Buy On Board’ a range of ready to eat snack-meals (sandwiches, savories, Rolls etc), as also a selection of beverages.
All food items will be hygienically packed and served by the airline’s warm and friendly cabin crew. Passengers may make their meal choices and purchase the same against cash payments.
JetLite also offers its passengers an exciting in-flight shopping experience through a shop onboard programme branded ‘LITEDEALS’. Under this programme, passengers are entitled to a “Scratch & Win” offer which will give them an opportunity to win free gifts, when they take any of the airline’s domestic flights.
Under the ‘LITEDEALS’ programme, passengers may choose from a wide range of attractively priced branded products, where the minimum auction prices are outlined in a product catalogue. Passengers can make an informed buying decision with the MRP of the product clearly listed. Only two winners are declared for each product per flight. On disembarking, the winning passengers are required to visit the airline’s counters at the arrival terminals, where they may collect their products.
The airline’s “Scratch & Win” offer allows every passenger travelling on a JetLite flight, the chance to win an exciting product absolutely free.* Scratch cards are distributed to passengers onboard by the cabin crew. Lucky passengers win exciting gifts upon scratching the card. The product may also be couriered home, if the winning passenger so desires.
Commenting on the initiatives, Mr. Saroj. K. Datta, Director, JetLite, said, “JetLite is fast evolving into the country’s established all-economy domestic and international carrier. This freedom of choice of in-flight meals is aimed at providing flexibility to our passengers to choose and customize their meals on board”.
While the LITEDEAL programme is currently limited to the 14 Airports having LITEDEAL counters, efforts are ongoing to extend this scheme to all the airports JetLite currently flies to.
*Terms and Conditions Apply
About JetLite:
JetLite is a wholly owned subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as a value based Airline, JetLite promises to offer value for money fares. JetLite currently operates a fleet of 24 aircraft, which includes 17 Boeing 737 series and 7 Canadian Regional Jets 200 Series. JetLite operates 141 flights every day to 30 domestic destinations and 2 international destinations (Kathmandu and Colombo).
About Jet Airways:
Jet Airways currently operates a fleet of 85 aircraft, which includes 10 Boeing 777-300 ER aircraft, 10 Airbus A330-200 aircraft, 54 classic and next generation Boeing 737-400/700/800/900 aircraft and 11 modern ATR 72-500 turboprop aircraft. With an average fleet age of 4.28 years, the airline has one of the youngest aircraft fleet in the world. Jet Airways operates over 385 flights daily.
Flights to 64 destinations span the length and breadth of India and beyond, including New York (both JFK and Newark), San Francisco, Toronto, Brussels, London (Heathrow), Hong Kong, Singapore, Shanghai, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha and Abu Dhabi. The airline plans to extend its international operations to other cities in North America, Europe, Africa and Asia in phases with the introduction of additional wide-body aircraft into its fleet.
Jet Airways with the acquisition of JetLite, today has a combined fleet strength of 109 aircraft and offer customers a schedule of over 526 flights daily.
