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2 Indians bag Cartier entrepreneurship award for women

Press Trust of India  |  London 

Two Indian entrepreneurs, one behind an environmentally-friendly sweetener and the other who markets 100 per cent biodegradable sanitary napkins, today bagged USD 30,000 each as the finalists of the 2018 Cartier Womens Initiative Awards.

of Arboreal Agro Innovations, which oversees the production of an innovative, high-yielding variety of sweetener, and of Saathi Inc, which uses banana fibre to create sanitary napkins, were announced as the Asia-Pacificfinalists for the awards set up to honourand support female entrepreneurs.

This years finalists were selected from around 2,800 applications from over 130 countries for the awards created in 2006 as a joint partnership project initiated by Cartier, and business school.

"With a growth in both the quantity and the quality of the businesses applying, the initiative has become a transformative step in the lives of women entrepreneurs," said Cyrille Vigneron, of Cartier the French

Delhi-based Swati's business was selected for its triple focus on achieving economic, social and environmental value.

Inspired by her mother who suffers from diabetes, the is confident that the use of instead of sugar can have a positive impact on the society and economy in India, as well as the ecosystem.

The natural sweetener uses less water and land but reportedly delivers the same level of sweetness as sugar.

The company employs local farmers who could see their income potentially double in five years due to Stevias higher cash profitability per acre.

"is the next generation, zero calorie, 100 per cent natural sweetener," Pandey claims.

ForAhmedabad-based Kagetsu, her discovery was born out of being confronted with the environmental challenges was facing as conventional sanitary pads commonly used in the country contain and, on average, 3.4 grams of plastic each.

They make up 150,000 tons of waste, which is generally disposed of by burning, with each sanitary pad releasing 23.4 grams of carbon dioxide in the process.

Saathi Incs 100 per cent biodegradable sanitary pads are made of banana fibre, a of banana farming, which is converted into a soft absorbing pad via a


"For the consumer there is a benefit because it is a completely and we are using all-natural materials," said Kagetsu, who is also working on ensuring access to the product across rural

The Indian finalists will join 16 others from around the world in to participate in an awards week programme, including business workshops and coaching sessions, in April.

The award-winner, to be unveiled on April 26, will receive USD 100,000 and one-to-onepersonalisedbusiness mentoring.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, February 21 2018. 22:25 IST
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