After penning five novels, all based on the romance genre, city-based author Ravinder Singh is now out with his next love fiction that co-opts augmented reality to transport readers inside the book.
Publishers Penguin Books India, which released Singh's new work 'This Love That Feels Right' today has associated with visual discovery app Blippar for a digital marketing campaign.
"Readers can scan the cover of Singh's book with this app, on their phone and get transported into a world of augmented reality which looks similar to book's cover," publishers said.
"You will be greeted by Ravinder here and he will let you know what this book is about. Readers can then take a selfie with Ravinder and share their thoughts in the comments section," it said.
Blippar, a mobile phone app business is an augmented reality app that uses the camera of a mobile phone to superimpose animation or graphics onto the world around the user.
Meanwhile, the new fiction is based on the premise of life being easier if it had been possible to plan falling in love and more importantly, avoid falling in love.
Previously, in 2011, Singh's "I Too Had a Love Story," a 220-page autobiographical novel was released also as an audio book.
After having spent most of his life in Burla, a very small town in western Odisha, Singh is currently based in New Delhi.
He holds an MBA from the renowned Indian School of Business. His eight-year-long IT career started with Infosys and came to a happy end at Microsoft where he worked as a senior programme manager.
One fine day, he says, he had an epiphany that writing books is more interesting than writing project plans. He called it a day at work and took to full-time writing.
Singh has also written 'Can Love Happen Twice?', 'Like It Happened Yesterday' and 'Your Dreams Are Mine Now.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)