You are here: Home » PTI Stories » National » News
Business Standard

Essel Group plans major Indian cultural hub in London

Press Trust of India  |  London 

Mumbai-headquartered has opened talks for a major investment in east to create a world-class visitor attraction, and leisure complex to celebrate India's culture and history.

The Indian conglomerate led by plans to redevelop an entire 62-acre in east London's Royal Docks area known as Quays.

A proposal has been submitted to the Greater Authority (GLA) to purchase the land from the current developers, the Partnership, a consortium consisting of Chelsfield Properties, and

"remains the beating heart of Europe, and the is committed to making a huge investment into London to complete the transformation of this part of the city, offering a sustainable and eco-friendly development that meets the requirements of the current planning permission and ensuring this project moves quickly," said Parul Goel, a for the company.

"With Brexit looming, this kind of investment into the UK represents a massive coup for the GLA and the London Mayor, The cultural centre will be like no other in the world, and we aim to put this part of London back on the map," Goel added.

Futuristic computer-generated images released this week by the and show the multi-billion-pound cultural centre that would sit on 14 acres at the heart of the project under the proposal.

The architects say the centre will provide a "cultural landmark" for London which will "defy traditional tall build typologies" and transform the City skyline.

Spanning 2.5 million square feet, the centre would include museums and a theatre, retail outlets, restaurants, a botanical garden and a luxury

The project has the potential to deliver 5,000 jobs in the East End of London and provide a huge boost to the economy, according to the Mumbai-based diversified group with interests across media and entertainment, packaging, infrastructure, education, precious metals, and technology.

The 3.5-billion-pound Silvertown redevelopment, which is already underway, will transform a former industrial area in Newham between and in the British capital, and create more than 3,000 homes, including affordable housing. The proposed purchase by Essel Group includes Millennium Mills, a 20th century former flour mill.

The company said the London plans are the culmination of a long-held ambition by Chandra, of Essel Group, to create an educational cultural destination that will showcase the impact and influence of ancient civilisations over 6,000 years.

Visitors will start at the top of the centre and work their way through museums, art galleries and interactive experiences highlighting the origins of the and other civilisations to the modern day.

The centre will also provide space for mediation, yoga and dance as well as a spa and wedding venue. A conference centre, exhibition facilities and a global and world class TV production studio are also proposed.

"Dr Chandra is recognised as an of Indian culture to the rest of the world. His vision is that the basic DNA of the centre will be based the idea that the world is one family. People from different beliefs, religions, countries and regions will be able to use its free and fair environment to hold discussions and arrive at to current conflicts," Goel said.

If the plans are approved, the Essel Group's proposed development of Silvertown could see the cultural centre open by 2023, subject to approval by the GLA. A decision on the proposal is expected by the end of this month.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, April 11 2018. 12:25 IST