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Goibibo signed as principal sponsor of Mumbai Indians

Press Trust of India  |  New Delhi 

firm today said it has been signed up as principal sponsor of the team Indians for one year.

The 11th edition of the (IPL) is scheduled to begin on April 7 and continue till May 27, 2018.

As part of this partnership, brand will be sported on the back of the Indians team jersey this season, the company said in a statement.

The matches will be played at nine venues, across 51 days.

"The association with Indians presents a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner," CMO Saujanya Shrivastava said.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 12 2018. 13:25 IST