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Google, Facebook agree EU 'fake news' code of conduct

AFP  |  Brussels 

Major tech companies including and agreed Wednesday on a code of conduct to combat online in the European Union, although critics said the commitments were too weak.

Seven months before the European elections, the code published by the European Commission, the EU's arm, called in particular for the withdrawal of from disseminators of "fake news".

In addition, companies agreed that the source of adverts should be clearly labelled and also agreed to closer scrutiny of ad content disseminated on platforms.

They will also track the misuse of automated bots to distribute fake and expand the possibility for users to lodge complaints about suspect posts. EU said the commitment was "a step in the right direction", but also called for further efforts by Silicon Valley giants.

Gabriel maintained her threat of EU regulation if the voluntary commitment did not swiftly lead to tangible results.

EU sources said and Google, including its video sharing site Youtube, have so far backed the code of conduct, with big tech lobby Edima also one of the signatories.

The push against fake by the gained traction this year after a scandal involving the illegal harvesting of users' data in the election campaign of US

Fears in now centre on the elections next year after alleged Russian interference in the 2016 US presidential ballot and the Brexit vote in Britain the same year.

In a statement, Gabriel said she hoped the code of conduct would "contribute to a transparent, in the run-up to the European elections in spring 2019." At the same time, "Europe's fundamental principles of freedom of expression, free press and pluralism should be fully respected".

Harsh criticism came from an advisory body of media representatives, associations and academics also convened by the Commission.

The code does not contain "a common approach, no clear and meaningful obligations, no measurable objectives" and no sanctions for enforcement, a statement said.

Therefore, there can be no question of "self-regulation". "Let's face it. Platforms which make money from advertisements displayed alongside fake articles and posts are just not well-placed to tackle this problem," said Monique Goyens, of the (BEUC).

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, September 26 2018. 20:55 IST