The government today launched a website with an aim to lift the market position of handloom products and increase wages of weavers.
The website will provide full details of all registered India Handloom producers to facilitate verification of genuine product by customers.
"Government is committed to raising the market positioning of handloom products for development of handloom industry and for increasing wages of handloom weavers," Textile Secretary Rashmi Verma said after unveiling the India Handloom Brand portal.
The website will be an important platform for achieving these objectives and would be user-friendly both for consumers as well as handloom-producing agencies.
They will be able to verify the genuineness of the Brand logo through the registration number printed on every label on the product. The website will also provide information about the retail stores and e-commerce platform from where India Handloom branded products can be purchased.
The portal will contain brief description of every product category and tips to identify genuine products. Moreover, contact details of India Handloom Brand producers are available for bulk buyers like retail stores, garment manufacturers who will be able to directly access the producers registered under the Brand.
It has a section where handloom producers can apply online for registration and can also track status of their application.
The "India Handloom" Brand was launched by Prime Minister Narendra Modi on August 7, 2015, the first National Handloom Day, to endorse the quality of such products in terms of raw material, processing, embellishment, weaving, design and other parameters besides social and environment compliance.
Till February 10, 121 handloom agencies/enterprises have been registered under the Brand in 33 product categories.