You are here: Home » PTI Stories » National » News
Business Standard

Malabar to be main theme of Kerala Tourism Mart

Topics
Hospitality Recreation

Press Trust of India  |  Thiruvananathapuram 

: Promoting Malabar Tourism will be the focal theme of the Kerala Travel Mart (KTM), which will be inaugurated by Chief Minister Pinarayi Vijayan, at Kochi on September 27.

The four-day KTM will be a platform for extensive business-to-business meetings and chalking out measures to make the money-spinning tourism sector of the state a sustainable enterprise.

Being organised by KTM Society in partnership with Kerala Tourism, the event will conduct business-to-business meetings from September 28 to 30, a government press release said.

It will offer a spectrum of opportunities to key players in the sector to forge business linkages and spur the growth of entire tourism industry.

Experts will participate in four seminars as part of the event.

Kerala Tourism Minister, Kadakampally Surendran, said the opening of Kannur airport this year wouldgive a boost to tourism in the Malabar region in north Kerala.

"With the inauguration of Kannur airport this year, the influx of tourists to Malabar region will increase. The implementation of the Malabar River Cruise project, covering nine rivers, has already begun. The government has sanctioned Rs 53.5 crore for this scheme in the first phase," he said.

Delegates from 73 countries will be attending the meet, in which 350 international buyers and 890 domestic buyers have confirmed their participation.

Kerala Travel Mart president, Baby Mathew Somatheeram, said the 10th edition of the event would have 320 sellers compared to 261 last year.

"Around 411 booths will be set up at the venue. There will be a Kerala tour for 50 foreign mediapersons prior to the KTM," he said.

Tourism Department Secretary, Rani George said the most strikingfeatureof KTM is that the event is a collaboration between the state government and tourism industry.

"Tourism industry people, including hoteliers and tour operators and Kerala Tourism join hands for this big event. Kerala Tourism wants more investors to come to Malabar region," she added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, July 19 2018. 14:10 IST
RECOMMENDED FOR YOU