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Masters tickets going for King's ransom on resale market

AFP  |  Augusta (United States) 

Masters badges were living up to their as one of the hottest tickets in sport on the eve of the opening round at National.

Prices on resale sites showed tickets for Thursday going for $7,850 on and $6,744 on Seat Geek with one four-day pass on priced at more than $14,000.

"Golf's an expensive sport," said three-time major champion Brooks Koepka, who will be the teeing off in the first round.

"I'm not saying that that's OK but everything that's a little bit more precious is always going to be more expensive.

"That's why Ferraris are so expensive, or whatever, all these nice cars. It's simple. I mean, not many people have them and it's tough to get a ticket. That's what makes this experience so enjoyable when you do come here. That's what makes it special."

If person-to-person deals are more your style, there are plenty of signs off Washington Road saying, "I need tickets" and offering to sell access to the famed grounds at National.

"I'm not surprised. That's just kind of how things go," said Koepka, the 2017 and and 2018 PGA Championshop winner.

"It happens in every sport. You're going to see it no matter where you go -- Super Bowl, (US college basketball) tournament, whatever it is. It happens everywhere. It would be hard to stop it.

"I know there are ways, tracking the ticket number and all that stuff like that. Cracks down on it a little bit. But at the end of the day, it's really hard to stop that."

National prohibits the re-sale of Masters tickets but that doesn't stop people from making deals, although it does ensure they do so beyond 2,700 feet of so they don't violate and risk a police citation.

This year, updated its gate policy, allowing spectators no more than two daily entries per They had established a limit of three in 2017.

Some patrons have used the re-entry policy to come and go during rounds as they wish, often taking bundles from a souvenir shop binge to a vehicle in the parking lot.

- To an extent inevitable -


But some share badges with friends or family members. And some find their badges can command a high price in the re-sale market.

"Secondary markets are an issue in every sporting event and we are no exception," said Wednesday.

"There's sort of an element that comes with that, that just doesn't seem very healthy, and so when we are aware of it, when we know about it, we take action."

"There are certain laws regarding scalping in that have to be adhered to. It's not something we really like, but to some extent it's inevitable in sports, but we do try to be diligent in enforcing our ticket policy."

Ridley said there is no evidence that a greater number of badges than usual have been put into the resale market in recent years with the advent of

"We certainly don't have any evidence of that," he said.

"I mean, ticket is a very, very valuable commodity in sports. We know there's going to be a lot of that.

"We'd like to think that most of our patrons respect our ticket policy, but we know that some don't.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 11 2019. 10:50 IST