You are here: Home » PTI Stories » National » News
Business Standard

Now bid for fitness time with Shilpa Shetty on Uber Dreams

Press Trust of India  |  New Delhi 

Online auction platform Uber Dreams is set to offer services like renting a yacht for under Rs 20,000 or getting fitness tips from actress turned entrepreneur Shilpa Shetty Kundra.

The Mumbai-based startup, set up last year and not related to taxi aggregator Uber, will conduct online auctions featuring eminent personalities, brands and marquee products.

"The idea is to help fulfill consumers' dreams with uniquely curated experiences and provide access to people to interact, in-person, with eminent personalities from business, movies, sports, television and so on," Uber Dreams co-founder and CEO Savan Daru told PTI.

The basic idea here is to bridge the gap between dreams and aspirations of the people of the country and the actual realisation of the same, he added.

However, this will not come cheap.

"Most auctions/dreams will have a reserve price of 20k to 3 lakh except the dreams that involve celebrities, they could cost a little more," he said.

The online auction for a wellness weekend with Shetty has a reserve price of Rs 70,000.

The auction will take place from March 10-15, 2017. The highest bidder and a partner of his/her choice will get to fly to Jaipur and experience an all expenses paid, 2 nights-3 days Yoga and wellness weekend as VIP guests of Shilpa Shetty Kundra with interaction and selfies/ photographs.

"In the initial stage, the company will introduce around 5-8 auctions a month and later scale it up," he said.

Other auctions will include spending time with personalities like Mohit Burman of Dabur India/Aviva Life Insurance, Anupam Mittal of Shaadi.Com/People Group.

"One can also bid to be a model in a full page advertorial of Rolling Stone magazine, get a chance for internships with leading corporates, get a six course romantic meal cooked by Chef Vicky Ratnani at their home, a 3 min role in movies and TV series and so on," he said.

Daru declined to comment on targeted revenues but said Uber Dreams will be generating revenue from Day 1.

"We work on revenue share and commission model with our partners. We will be looking at funding options in a few months," he added.

The company has previously raised half a million dollars from Mascot Group.

Uber Dreams will soon launch an app on iOS and Android stores as well. The platform will also let users share their dreams/aspirations that are not listed on the website.

"Under the 'You Dream, We Fulfill' section, visitors can list their dreams and Uber Dreams will try to fulfill it for them," Daru said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, March 10 2017. 15:48 IST