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OPPO Mutating the Smartphone Landscape Step-by-step in India

Press Trust of India  |  NEW DELHI 

/ -- OPPO, a leading global brand in a mix of different players in the market, has been a pioneer in dishing out cutting-edge innovations aimed at improving the overall user experience. Since the company is also well versed with Indian customers' expectations from new gadgets, has set a benchmark in terms of and disruptions such as camera revolution, fast charging technology and stunning designs.

have evolved extensively over the last decade. From less storage and basic cameras, they have now moved to massive storage and cameras that can compete with a DSLR. These are not just communication devices, but they have become digital companions for everyday tasks.

The extensive investment in R&D combined with their deep understanding of the Indian market allows them to curate products, which give them the pole position in this highly competitive landscape. As an innovative brand, has made some interesting announcements in in the year 2018 such as technology, Gradient Design, Waterdrop screen and the Motorized camera. In the coming weeks also at MWC, is planning to focus on offering next-gen cameras. Remember its recent announcement about the 10X zoom? It is expected to provide a zoom range of 15.9mm to 159mm and will use a primary camera, a periscope style telephoto lens and ultra wide cameras. had also confirmed in the past that the brand might launch its foldable smartphone at the upcoming event. But that's not all, the company could also launch a 5G smartphone at the event, as a recent tweet suggests.

Back home in India, the brand has marked its presence for five years now. With the launch of the R&in India, it is safe to say that OPPO will continue pushing boundaries for smartphone innovation at its home ground. If sources are to be believed, with Mobile (MWC) scheduled in just a couple of weeks away, it looks like the company is not only planning to take things up a notch at an international level but in too. One can expect OPPO to unveil some major groundbreaking technological innovation for the Indian consumers very soon. What will be that innovation? Eagerly waiting for the announcement from OPPO.

About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating OPPO started the era of Selfie beautification and was the first brand to launch with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature, OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to More than 200 million consumers are using OPPO smartphones. OPPO's business has covered 35 countries and regions, with over 400,000 stores and has 4 research centres worldwide, providing excellent smartphone photography experience to more and more young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC charging technology with the launch of R17 PRO.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, February 08 2019. 15:45 IST