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Tata Cliq, Adobe partner for enhancing digital shopping experience

Press Trust of India  |  New Delhi 

Tata Cliq has partnered with tech to deploy solutions aimed at enhancing digital experiences for customers in

Tata Cliq's (a part of the venture) 'phygital' marketplace combines with the offline store experience and leverages Experience Cloud solutions to offer a personalised, relevant and seamless digital experience for shoppers, said in a statement.

It, however, did not disclose the financial details of the partnership.

"A strong digital strategy has been central to our focus on appealing to high-end customers and delivering exceptional for them," Tata Cliq said.

Sauvik Banerjjee, at Tata Cliq, said with Adobe's solutions, the company's conversion rates have seen an uplift of 40 per cent, and operational costs significantly declined.

In last two years, Tata Cliq has implemented a range of Adobe Experience Cloud solutions, including Adobe Media Optimizer, Adobe Analytics, Adobe Campaign and Adobe Target.

"Given India's growth on mobile and Internet, vast millennial population, and an increasing customer preference for buying online - the in the country continues to experience heavy demand and explosive growth," Adobe Managing Kulmeet Bawa said.

He added that to thrive in a hyper-competitive landscape, it is imperative for brands to put customer experiences at the core of their business strategies.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 12 2018. 19:15 IST