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Volvo Cars to launch plug-in hybrid in second half of 2019

Press Trust of India  |  Chennai 

Swedish would introduce 'Make in India' battery operated plug-in hybrid during the second half of this year, a top has said.

The company besides introducing the hybrid would also look at tapping rural markets in the country under its plan to expand footprint, India, Managing Director, Charles Frump said.

Soon after the government had lowered customs duty on import of parts and components of to 10 from 15 per cent in January, the company discussed its plan to bring in battery-operated to India, he said.

"I think we are going to be the first automotive company in to have a Make in India, That will be coming on in our Bangalore facility, in the second half of the year.

So this is quite an exciting announcement to make.

We already have a CBU and I think to make that as a local assembly is exciting for us", he told

To a query about the localisation level of to be introduced in by Volvo, he said, "in October 2017 we opened our and we started with and then over the course of last year we added X90 and

Now, 60 per cent of our vehicles are assembled in Bengaluru from a volume perspective".

"We have decided to expand the line up on the number of assembled here," he said.

On tapping tier II and III markets, he said the company was looking at expanding in smaller cities.

"Recently we added a in and We opened a showroom in has good representation in Vijayawada, Vishakapatnam and so there is good opportunity for us in some of the smaller growing markets", he said.

"But at the same time we have added a showroom in Noida recently. Even in bigger markets, we have seen opportunity (coming up)," he said.

On factors driving sales in rural areas, he said raising income, understanding of luxury cars among customers.

"We have 25 outlets now. This year we are looking at two or three more outlets (to expand presence)", he said in response to another question.

Frump and senior company officials were here recently to announce the company's Cars, which is now certified as a Volvo

Under the Volvo initiative, a customer would get reduction of waiting time by at least 50 per cent, enabling technicians to have direct contact with customers among others.

In 2018, India reported a 30 per cent rise in at 2,638 units as against 2,029 units in 2017.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 12 2019. 12:10 IST