By Mathieu Rosemain and Gwenaëlle Barzic
Iliad's triangle-shaped white box, dubbed Freebox Delta, includes a Netflix subscription and Amazon's voice assistant Alexa among its key features, on top of six audio speakers developed by French luxury manufacturer Devialet.
The model, which also has improved internet speed and data storage, comes eight years after the previous set-top box boosted sales for Iliad, which pioneered offers bundling television, internet and voice services.
"Our idea is to offer a product that is unique and adds value to the Freebox we invented several years ago," Iliad's founder and majority-owner Xavier Niel told reporters.
The stock was up by 4 percent at 1408 GMT, reacting positively to the presentation of the new box. It has shed about 36 percent of its value since the start of the year.
The Freebox Delta is offered at 49.99 euros ($57) per month, roughly 10 euros more than the previous version. But the real price tag includes a four-year subscription to the embedded Devialet speakers, costing 10 euros more per month.
Yet the added services, which include an alarm system and a camera that detects suspicious movements, are weighing on margins, Niel said.
"We're losing a tiny bit on our margin but this is deliberate and voluntary because this is our DNA and this shows what we're capable of doing," he said.
Niel declined to provide a sales target for the Freebox Delta but confirmed the 2020 target of an operating free cash flow of about 1 billion euros in France.
($1 = 0.8769 euros)
(Reporting by Mathieu Rosemain and Gwenaelle Barzic; Editing by Sudip Kar-Gupta and Ed Osmond)
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)