AI can translate into meaningful outcomes with a focus on personalisation

While AI is still far from replacing human contextualisation or emotional intelligence fully, the use of AI to even aid opinion is still significantly underutilized

The cool factor and buzzword status of Artificial Intelligence (AI) aside, there is a genuine case to be made for leveraging AI in solving one of the biggest focus areas in the Indian retail banking today - making the transition from product focus to customer centricity.
 
However, the reality remains that except for a few use cases such as chatbots and back-office automation, AI’s foray into Indian retail banking is yet to truly succeed in translating that magic sauce into a personalised experience for customers or material business result for the banks.
 
I will attempt to explain four