 "The first phase of a three-part campaign is all about building awareness about the new entity")
Even as Bank of Baroda (BoB) goes all out to emphasise the transition underway to bring Dena and Vijaya Bank into its fold is harmonious, a glimpse of just how fraught the task is was visible last month when Karnataka chief minister, H D Kumaraswamy made the merger an election issue. “Was the Dakshina Kannada bank, Vijaya Bank making a loss (that it had to be merged)?” he blustered at a political rally.
His question may have been buried in the cacophonous din of the 2019 Lok Sabha elections, but the spectre of potential fissures that Kumaraswamy’s question raised, haunts everyone.
