Rs 3,700-cr scam unravelled: How a social media biz got 'unliked' in Noida

Multiple agencies are investigating a business built around Facebook likes

Anubhav Mittal, the chairman & managing director of Ablaze Info Solutions, didn’t seem perturbed even as his swank office in Noida was taken over by investigators from various agencies for allegedly perpetrating fraud, running into Rs 3,700 crore, on 650,000 people, and he was taken into custody.

All the chubby and bespectacled 27-year-old wanted to ensure was that his team doesn’t panic.  In a 37-second video, ostensibly recorded while in confinement, Mittal addressed people who seem to be his key employees or associates: “Sana, Fatima, Simran, Deepika and others, I am with you. You just stay with me.”