How Grofers and Micromax recovered lost ground by tweaking product, pricing

Grofers started focusing on competitive pricing; Micromax partnered with Google to come up with high-end yet affordable smartphones

At the cost of sounding repetitive, successful leaders have always exhorted professionals to not dwell on failures, but use them as learning experiences. Two players who are trying hard to use learnings from their recent failures are Grofers and Micromax. The two operate in different industries, they are born in different times and have faced very different set of problems. The common factor that binds them is their relentless drive to use previous “failures” as inputs to draw up their future road map. While Grofers seems to be coming back on track, Micromax has returned to the list of top