Innovation and novelty are key drivers in confectionery: Yogesh Tewari

Interview with marketing director, Wrigley India

We will continue to focus on young adults, which is the group most open to experiments, Yogesh Tewari tells Ritwik Sharma.

To what extent have you had to customise Wrigley’s products keeping in mind the tastes and preferences of the Indian customer?
 

Confectionery is a well-established Rs 9,000-crore industry in India with no dearth of products. However, mint as a category is still nascent and constitutes only 20 per cent of the Rs 1,000-crore gum market. There is great potential in this segment with a lot of head room to grow. We see the scope of innovation to market our products