 "Kaun Banega Crorepati")
Which is your favourite campaign and why?
I would name Kaun Banega Crorepati’s (KBC’s) Koi sawal chhota nahi hota as one of my all-time favourite campaigns. While KBC had always done good advertising earlier, this one stands out for me because it marries entertainment with a very strong insight and leaves you with some food for thought. Any question that anyone around you asks could make you a winner on the show tomorrow. So, it’s best not to take any questions lightly. That was projected brilliantly through everyday characters — using human truth with a creative twist.
On
I would name Kaun Banega Crorepati’s (KBC’s) Koi sawal chhota nahi hota as one of my all-time favourite campaigns. While KBC had always done good advertising earlier, this one stands out for me because it marries entertainment with a very strong insight and leaves you with some food for thought. Any question that anyone around you asks could make you a winner on the show tomorrow. So, it’s best not to take any questions lightly. That was projected brilliantly through everyday characters — using human truth with a creative twist.
On
